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VIDEO: Nike’s Tribute To Back-of-Pack Joggers

Posted by: on October, 12 2015

Check out Nike’s new inspiring TV commercial that celebrates the determined joggers who do whatever it takes to get to the finish line. Called “Last,” the 60-second spot debuts on Oct. 11 (to coincide with the Chicago Marathon) and offers an encouraging message through the point of view of back-of-the-pack participants shuffling and walking in a quest to finish a big city marathon. “You are not a runner,” says a female voiceover. “You are especially not a marathon runner. But at the end of this, you will be.”

Set to the 1964 song “Every Little Bit Hurts” by Aretha Franklin, it is a sequel or sorts to Nike’s 2012 commercial known as “Jogger,” a spot about an overweight kid who is following the mantra of “Find Your Greatness.” Both commercials were produced by the same creative teams—the Wieden + Kennedy agency of Portland, Ore., and Park Pictures of London—and each one promotes the idea that anyone can lace up their running shoes, put themselves through months of training and reach the goal of finishing a marathon.