Road ID was created on the concept that active people should wear ID as part of their gear when participating in outdoor activities. It was started by a couple of guys who began to wonder “why in the heck don’t we have ID on us when we go out for a run or a ride?” We looked at our dogs, they had ID. But, if we had an unexpected accident, while running or cycling, we would be in bad shape – nobody would know who we were or who to contact. That freaked us out.
